Your Amazon Sales — Are Growing.
Your Profit Isn’t.
Most brands are pushing harder — and earning less.
Not because they can’t scale, but because they’re scaling the wrong way.
I Fix That.
Jawad Anjum — Amazon PPC & Growth Partner
Most PPC problems aren’t PPC problems.
They’re strategy problems.
You can’t fix weak positioning with more ad spend
You can’t scale a SKU that has no pricing power
You can’t hold rank if your margin structure can’t support it
And you don’t “optimize” your way out of a product that shouldn’t be pushed then build around that reality.
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I don’t run campaigns first.
I evaluate whether the growth you want is actually profitable to pursue — and then build around that reality.
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Common Situations I Help Fix
Sales are growing but profit isn’t moving
Rank gains don’t hold after push campaigns
You’re spending more to maintain the same performance
“Optimizations” keep shifting ACOS but not profit
New SKUs fail because the product strategy wasn’t aligned with demand
You’re not sure which SKUs deserve aggressive investment and which should be left alone
PPC reporting looks busy but not meaningful
The account feels active, but not strategic
This is where brands get stuck —
not because they’re not trying, but because the framework guiding decisions is unclear.
How I Approach Growth
I don’t chase ACOS, tacos, or single-metric wins.
I look at how the account makes money, and build PPC to support that.
The order matters:
Understand the business model
Pricing power, margin structure, SKU lifecycle, market maturity.Identify the real growth levers
Not every SKU should scale. Not every keyword deserves budget.Control the conditions for ranking
Visibility, conversion, and contribution margin — working together, not alone.Then run PPC intentionally
Clean structure. Clear purpose. No clutter campaigns to “look busy.”
Growth is not about pushing harder.
It’s about pushing in the right direction.
Common Mistakes That Block Profit
::: Scaling SKUs that don’t have the margin to support rank::: Forcing top-of-search bids to “hold position” instead of earning it::: Treating PPC as a traffic machine instead of a market positioning tool::: Launching new SKUs without testing demand assumptions first::: Expanding keywords faster than the offer can convert::: Chasing TACoS targets without understanding why TACoS is moving::: “Optimizing” campaigns that shouldn’t exist in the first place
These are not technical issues.
They are strategic misalignments — and every dollar of spend makes them louder.
What I Do
I align your product strategy and PPC strategy so the account grows profitably — not just loudly.
This includes:
Identifying which SKUs deserve investment — and which should not be scaledDesigning a PPC structure that supports ranking, not just spendControlling visibility, contribution margin, and demand flow togetherRemoving campaigns, tactics, and keywords that work against your profit modelBuilding a growth path that is sustainable, predictable, and margin-aware
My work is not about “running ads.”
It’s about ensuring your spend is moving the business, not just the dashboard.
How I Work
Understand the Business
Margin structure, lifecycle stage, pricing power, competitive reality.
(If this part is wrong, nothing else matters.)Define the Growth Direction
Which SKUs we push, which we support, and which we leave alone.
Clear priorities — no scattered effort.Build PPC Around That Direction
Campaign structure that is clean, controlled, and built for scale — not chaos.Monitor the Signals That Actually Matter
Contribution margin, visibility stability, keyword dominance, conversion movement.
(Not week-to-week ACOS reactions.)Adjust With Purpose — Not Panic
Every optimization has a reason behind it.
No guessing. No “just testing.”
The goal is not activity.
The goal is controlled, profitable momentum.
About Me
I'm Jawad, an Amazon Growth Strategist who works with private-label brands when revenue is climbing, but profit isn’t.Most brands I step into already have agencies, dashboards, and campaigns in motion. The issue is rarely effort. It’s the structure guiding decisions.My role isn’t to “run PPC.”
My role is to restore strategic control — and build growth that your margin can actually support.
I identify where profit is leaking silently, rebuild a stable growth foundation, and scale only where the math holds. No chaos scaling. No ACOS theater. No vanity screenshots.If we work together, expect clarity, direct conversations, and decisions that move the business — not noise.
CASE STUDY
Home & Kitchen Category
Challenge
The brand wasn’t failing — it was stalling.
Revenue was growing, but the account felt chaotic: multiple campaigns overlapping, keywords competing against each other, and ranking pushes kept collapsing after week two.
The team was unsure whether PPC spend was building momentum or just burning margin.
Diagnosis
The issue wasn’t ACOS — it was signal fragmentation.
Keywords were spread across too many match types and campaign structures, so the ranking signals never concentrated.
The brand was paying for visibility but not building lasting position.
Strategy Implemented
+ Consolidated campaigns into a single, controlled structure designed to focus ranking signals
+ Switched optimization metrics from ACOS → TACOS + contribution margin (profit-first control)
+ Introduced a review + ranking momentum cycle to reinforce stability after launch and scale phases
+ Reduced keyword overlap to strengthen signal density on priority search terms
Results
+ Revenue scaled from $45k → $120k/month without margin collapse
+ Rankings held instead of crashing after launch push
+ PPC became predictable, not reactionary
+ Team understood why scaling was working — not just that it was working
CASE STUDY
Premium Brand vs Cheaper Alternatives
They Believed:
“We need to win the keyword fight. More ads = more visibility = more sales.”
But The Reality Was:
Their pricing was correct — their perceived value was unclear.
Shoppers were clicking, comparing, and choosing cheaper brands simply because the reason-to-pay-more wasn’t visible fast enough.
The Shift:
Instead of pushing harder on PPC, we made the brand easier to justify:
Rewrote PDP to lead with outcome and longevity, not product features
Reduced image complexity → clear value anchor in the first 3 seconds
Aligned paid keywords to buyer intent, not just volume
Pulled back spend where conversion was structurally unwinnable
The Outcome:
Conversion rate increased, even at the same price
CPC pressure reduced without lowering bids
The brand no longer competed on price — it competed on meaning
Scaling became stable, not forced
Services
I offer two types of engagements, depending on where the brand is and what it needs.
Growth Strategy + PPC Management (Ongoing Partnership)
For brands that want controlled, profitable scaling — not chaotic spending.
SKU investment priority mappingClean PPC structure built around contribution marginWeekly adjustments based on real signals (not ACOS swings)Clear reasoning behind every change and decision
This is not task execution.
This is strategic control applied through disciplined PPC.
Strategic Audit & Reset (One-Time Project)
For accounts that feel active but not logical.
Full profit leak diagnosticSKU-by-SKU scalability assessmentPPC structural rebuild blueprintClear strategic direction going forwardYou can choose to continue working together afterward — or take the strategy back to your in-house team.
You can choose to continue working together afterward — or take the strategy back to your in-house team.
No retainers based on activity.
No “unlimited campaigns.”
No reporting theater.Just strategy, clarity, and direction that protects and grows margin.
If you are ready to bring the account under control, we start with a conversation.
Let’s Talk
If your brand is at the stage where revenue is growing, but profit isn’t following — the solution is rarely more campaigns.
It’s clarity, structure, and direction.If that’s where you are, we should talk.→ Book a Strategy Call(No pressure. Just a clear, business-level conversation.)
JAWAD ANJUM
AMAZON ADVERTISING
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